Background Continental is a multi-national German automotive parts and tire manufacturer, founded in 1871. Despite its globalized structure, the company is the only producer of high-quality bicycle tires handmade in Germany'. At the beginning of my '2nd Bicycle Spring,' I did not pay much attention to where my tires have been produced. But political and economic developments let me reconsider this opinion. Consumers have an undeniable purchasing or money power, buyers can and
